

Testimonial
Focus on Fluidity & Movement Instead of static imagery, introduce more dynamic elements,like flowing lines, gradients, and abstract shapes, that symbolize the constant motion of people, music, and energy at the festival. This could represent the transition fromday to night, the shifting cultural trends, and the fluidnature of the festival itself.Logo: A modular, evolving logo that changes slightly every year, or even within the event (like color-shifting elements that represent the festival’s "transformation" as it progresses from day to night).





Branding
The branding system for Outside Lands, the popular music and arts festival held annually in Golden Gate Park, San Francisco, is a unique blend of vibrant, nature-inspired visuals and bold, contemporary design. The festival's branding and visual identity have evolved over time but consistently maintain a few core themes that connect the brand to the location, its audience, and the eclectic range of experiences it offers.
Year
2024
Industry
Marketing
Rebranding
Project information
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