The Snail brand embraces an illustrative approach, using hand-drawn artwork that reflects the natural textures and patterns found in the Lacoste region. Photography that captures the serene landscape of the vineyards and the tiny, almost hidden presence of snails ties the visual language to the land’s authenticity. Historical references to traditional French winemaking are paired with contemporary art from local collaborators to produce a distinctive visual story on each bottle, making every design unique. The bottles themselves are crafted with a focus on sustainability, using recycled glass that enhances the organic feel of the design. Each label is printed on textured, uncoated paper, offering a tactile experience that mirrors the raw, earthy elements of the region. Collaborations with local artists and the company Kiblind are showcased through dynamic, limited-edition labels, each reflecting the artists’ interpretations of the wine’s story. The brand’s pop-up events further integrate local culture by providing an immersive experience—blending wine, art, and community in a celebration of Lacoste’s rich heritage.