The design concept for the Kudzu Candle Collection is heavily influenced by Ethel Cain’s melancholic and evocative style. The candles are designed to evoke a sense of vulnerability and introspection, much like Cain’s music, which weaves together themes of loss, love, and self-discovery. The use of soft, earthy tones and organic textures mirrors the intricate, raw beauty found in her lyrics. The design draws inspiration from nature’s enduring and often overpowering presence, just as Cain’s work leaves a lasting impression on those who listen. The collection’s visual approach is centered around a blend of historical and contemporary influences. Photography and illustrations inspired by Southern Gothic and vintage Americana infuse the designs with a sense of nostalgia, capturing the fragility and resilience of the human spirit. The Kudzu collection is presented through minimalistic yet evocative imagery, where faded photographs and soft-focus visuals reflect the hazy beauty of Cain’s world.